Published January 25th, 2010
Jeans Made from Recycled Billboards
Categorized under Fashion
Posted by Marcie
Now this is recycling! Sony in Japan took their old vinyl billboard campaigns, ones that hung on the side of the building and cut them up to create one-of-a-kind jeans. The jeans were then hung on the side of the building just as they once did as billboards. Then the sale began. Passers-by could select their pair of jeans using binoculars. Once selected, a Sony employee would scale down the wall to retrieve the purchased jeans.
This first video shows how they vinyl was recycled into the jeans:
The 2nd video shows the actual display and sale of the jeans:
Proceeds from the sale went to restore world landmarks. Very innovative!
Rate it: /rating_on.png "1 Star")
/rating_half.png "5 Stars")
Permalink
