MINI BELIEVE IT OR NOT –

In 1986, Apple Inc thought it would be a good idea to start a clothing line. 

  • The clothing line was “The Apple Collection“
  • Through mail-order, it was sold nationwide
  • Steve Jobs, having been ousted from the company in 1985, had nothing to do with it
  • John Sculley was CEO of the company at the time the line launched

MINI BION

“BIONs” – short for Believe It or Not – is the word we use at Ripley’s to refer to anything that is unbelievable and worthy to become part of Ripley’s lore and collection.