MINI BELIEVE IT OR NOT –
In 1986, Apple Inc thought it would be a good idea to start a clothing line.
- The clothing line was “The Apple Collection“
- Through mail-order, it was sold nationwide
- Steve Jobs, having been ousted from the company in 1985, had nothing to do with it
- John Sculley was CEO of the company at the time the line launched
“BIONs” – short for Believe It or Not – is the word we use at Ripley’s to refer to anything that is unbelievable and worthy to become part of Ripley’s lore and collection.