Believe It or Not Cheetos!

At Ripley’s, we’re excited to collaborate with the iconic Cheetos™ brand to bring you a dangerously cheesy summer! We’re helping launch the second annual search for the rarest, most sought-after Cheetos works of art by hosting the official Cheetos Museum exhibit.

Cheetos is asking you to answer the most important question of your life “What do you see in your Cheetos?” Use your imagination to find interesting shapes in your Flamin’ Hot or Cheesy Cheetos snacks, and submit them to the Cheetos Museum  for your chance to share in the $150,000 of prizes.

Last Year’s Winner!


This was last year’s submission winner, Flamin’ Hot Cat! It’s unbelievable how much this looks like your favorite feline friend!

The Exhibition

We’ve outfitted our Ripley’s Believe It or Not! New York City Times Square location with an entirely immersive Cheetos experience where fans can get lost in a mirror-lined infinity room and search for hidden Cheetos shapes in the wall to wall exhibit made entirely of Cheetos.

Chester Looking

Cheetos Museum

Cheetos Museum

The Greeter

Did we forget to mention you’ll be greeted by Chester Cheetah himself at the Odditorium? He’s entirely made out of, yep; you guessed it right, Cheetos! This outrageously cool Chester was created by Cristiam Ramos. Greet Chester

Did You Know?

  • It took 320 hours to make.
  • He stands over 6-feet-tall
  • It took 30 different family size bags.

Open Now!

The Cheetos Museum Exhibition at Ripley’s New York opens June 8th, and trust us when we say, you have to see it to believe it. You can submit a photo of your one-of-a-kind Cheetos shape at There will be a total of two weekly winners $5,000 each, totaling $100,000 in prize money!

Ripley’s is proud to be on the panel of judges! Will yours be a winner?