Ripley’s Believe It or Not! has cornered the market on the extraordinary, the death-defying, the odd, and the unusual. Now, 100 years after Robert L. Ripley catapulted the phrase, “Believe It or Not!,” into the American lexicon, Travel Channel has rebooted the iconic series, featuring a new host—veteran actor Bruce Campbell!
For 100 years, Ripley’s Believe It or Not! has been bringing people awe-inspiring stunts, unusual and mysterious objects, strange phenomenon, and mind-boggling feats. This summer, Ripley’s returns. Following in the footsteps of Jack Palance, Dean Cain, and Robert Ripley himself, Campbell introduces one astonishing story after another, challenging audiences to, “Believe it, or not!”
Shot on location at the Ripley’s Believe It or Not! world headquarters in Orlando, Florida, the cast and crew shot while surrounded by thousands of genuine Ripley exhibits—many of which were collected by Robert Ripley himself.
Ripley started the Believe It or Not! empire in 1918 with a cartoon. The artist—soon turned adventurer and explorer—scoured the globe in search for amazing things to sate the appetite of a public in love with the bizarre and unbelievable. He brought back stories from all parts of the globe and oddities from right next door. Ripley didn’t just prove that the world was still wild and weird, but that the strangest people and things could be closer than you could ever imagine.
“Shooting this iconic series in the Ripley’s warehouse was actually unbelievable,” said Campbell. “I was blown away by the treasures that unveil a fascinating time capsule into the past and present. Fans are not going to be disappointed when they see the scope of wonderful and weird stories we reveal every week.”
The series premieres on Sunday, June 9th at 9 p.m. (ET/PT). Each of the 10 one-hour-long episodes will dive deep into the strange and unexpected. Campbell shines a spotlight on individuals with uncanny abilities and outrageous talent, takes viewers to unseen, invisible worlds, and dares them to watch showstopping spectacles almost impossible to believe.
“Fans are not going to be disappointed when they see the scope of wonderful and weird stories we reveal every week.”—Campbell