Digital Advertising & Cookies
We also employ various different advertising or remarketing tools, technologies and services that serve you targeted advertisements to make your online experience more focused to your interests. These tools, technologies and services collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information.
Remarketing allows us to serve you with an advertisement when you visit other websites after having visited one of our websites. This means that websites that are not controlled by us, including Google, may show our ads when you visit their websites.
What Cookies do we use?
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. Our statistics cookies are used to generate aggregated, anonymous information about how you and other users use this website and its features. For instance, our statistics cookies collect information about which pages on this website you visit most often, if you open or read the communications we send, which advertisements you view or interact with on this website or other websites on which our advertisements appear, and if you receive any error messages.
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
If you would like to opt out more broadly from interest-based advertising, such as the remarketing described above, or cross-context behavioral advertising, please use the tools available at the Digital Advertising Alliance WebChoices page at Optout.aboutads.info and the Network Advertising Initiative’s opt-out page at http://optout.networkadvertising.org. Please note that you may continue to receive generic ads.
You can also directly control cookie settings in your browser by following the instructions provided by the supplier of the browser. Remember that disabling cookies is browser specific. You can delete any cookies that have been installed in the cookie folder of your browser. The various browsers provide different procedures to manage your settings. Click on any of the browser links below for instructions.
The following explains some of these marketing cookies and how they are used:
Google AdWords (conversion): we use Google AdWords cookies to customize the advertising and content you see for our website, limit the number of ads you see for our website, and measure the effectiveness of our campaign
Google AdWords (remarketing): we use Google AdWords remarketing cookies to collect data about your activities when you visit our websites, the website of entities who serve our ads (advertisers), or the website and online services where we display ads
Meta Pixel: We use Meta pixel tracking to measure social media campaign efficiency related to the Facebook platform.